Near field communication technology is being used to boost value and exclusivity for customers. Fashion NFC tags have come a long way since the first time Adidas used the technology for its shoes in 2014. Now, almost a decade later, brands are seeking to provide customers with an expanded digital experience using near field communication technology. The tech has become essentially ubiquitous in web3 ecosystems and among luxury brands. While NFC tags have become quite commonplace, not all brands that have invested in the technology have successfully integrated them into…
Read MoreCategory: Near Field Communications
NFC technology has turned mobile on to its ear with cool innovative ways that retail, transportation, and many other business models are implementing to help make consumers lives just a little easier.
Google Wallet is finally adding QR code scans for payments
Users of phones without NFC technology will now be able to use the app to complete purchases. Google Wallet has announced that it will be letting users without near field communication (NFC) technology-enabled phones to use QR code scans to make payments instead. This will make it much easier for users without NFC to be able to make mobile payments. By using a QR code, users will be able to simply scan the barcode a merchant displays. All that is needed is their smartphone camera (and the Google Wallet app).…
Read MoreStripe rolls out tap mobile payments for NFC-enabled Android devices
The service, already available for Apple device users since last year, is now widening its reach. Stripe has announced that it is expanding its Tap to Pay mobile payments feature to Android devices that are enabled with near field communication (NFC) technology. The financial services company was the first company to become a Tap to Pay partner with Apple. The partnership between Apple and Stripe made it possible for any NFC enabled Apple device – from the iPhone to the Apple Watch – into a device that can be used…
Read MoreLast year, the value of contactless payments rose almost 50 percent, says Barclay’s
Users made an average of 220 tap-based transactions last year, totaling £3,327 per consumer. Last year, contactless payments spiked by 49.7 percent based on their total value as people throughout the United Kingdom headed back in-store equipped with tap-and-go technology. The £100 transaction limit appeared to work well for consumers as they shopped in person again. This data was released in a report from Barclays, which transacts almost half the debit and credit card spending across the United Kingdom. It went on to show that a record 91.2 percent of…
Read MoreVipps mobile payment app takes on Apple in Norway
The application is calling for the European Union’s (EU) antitrust regulators to take action. Norwegian mobile payment app company Vipps has called for European Union (EU) antitrust regulators to require Apple to permit access to its tap-and-go functionality without any restrictions, said Rune Gaborg, the company’s CEO. The goal is to make it possible for other companies to be more competitive in the digital transaction space. Gaborg made his comments seeking action from the EU’s antitrust regulators against the iPhone maker the day after Apple made its latest effort to…
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