The long awaited nationwide launch of the smartphone based and carrier backed wallet service has arrived.
Though it has been a bumpy road, and one that was much longer than anticipated, Isis, the mobile payments platform that is backed by three American carriers, is finally rolling out across the United States and is available to consumers throughout the country.
After having limited itself to test cities for over a year, this NFC technology based system is now available all over the U.S.
It is now possible for consumers with NFC technology enabled smartphones to be able to use those devices to make mobile payments at a number of retailers, restaurants, pharmacies, and other locations across the United States. This system is a mobile wallet program that has been created in a joint venture among Verizon Wireless, T-Mobile, and AT&T. Though the adoption in the test cities has been limited, the hope is that the nationwide launch of Isis will prove that the technology is worthwhile.
The carriers are aiming to make sure that Isis will be successful in mobile payments, where it looks as though Google failed.
Though consumers have not shown tremendous interest in mobile payments, yet, there are already a tremendous number of different options that allow them to pay using their smartphones. Companies including Google, Square, and PayPal are already taking part in this marketplace and are managing the prove that there is no clear winner and consumers have yet to make the type of decision that would even come close to choosing one. Now, those in the industry are wondering if the introduction of Isis will make a difference.
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It is important to note that for consumers to begin using Isis based mobile payments, it is not yet a highly convenient process. To start, it is available only to Android smartphone users, and among those, there are only a few models that are compatible, as they must be compatible with NFC technology – which has not yet become the standard.
Assuming that the consumer has the right kind of device, it is not simply a matter of installing an Isis app and making mobile payments wherever they go. They also need to go to Verizon, T-Mobile, or AT&T and pick up a special type of “enhanced” SIM card in order to ensure that they have the added necessary mobile security for the service. After that point, the app can be downloaded and installed, credit cards can be added to the wallet, and the consumer can hunt for a retailer that accepts this method.