Social Media Marketing

Amazon’s Consult-a-friend mobile commerce tool adds social component to shopping

11/20/202311/19/2023 Jorge Gonzalez

Mobile commerce - Shopping Online via phone

The massive online marketplace is letting shoppers talk to people they know for purchasing advice. Amazon has been working on making its mobile commerce experience more social and collaborative, and its latest feature, Consult-a-Friend, is letting shoppers ask people they know for buying advice. The feature is meant to provide online shoppers with an experience more similar to in-person shopping. Amazon is looking to streamline the mobile commerce experience when it comes to asking people for their opinions regarding what they want to buy. While it is possible to talk…

Ray-Ban Meta smart glasses can now be used for livestreaming on social media

09/29/202309/28/2023 John Montgallo

Smart glasses - Person wearing Ray-Bans - Meta

The gadgets, which haven’t proved as popular as Meta has hoped, can be used on its platforms. When Ray-Ban Stories first launched with smart glasses, people weren’t nearly as impressed as Meta had expected. The company has managed to sell only slightly over one third of its original sales goal. According to a report cited by Tech Crunch, Meta has only sold just over a third of the internal 300,000 smart glasses unit goal within the first seven months that the gadgets were available. Even worse, that same report indicates…

Social media influencer is a growing career among young adults in China

09/28/202309/27/2023 Sam Lambert

Social media influencer - Woman on couch in front of phone camera

As the economy slows down, many are turning to this new type of work on several platforms. Becoming a full-time social media influencer is becoming an increasingly popular career choice for young Chinese adults, who are quitting their more traditional jobs in the current economic slowdown and choosing this lifestyle instead. The job involves working full-time at producing targeted content with product mentions and placement. Many of these social media influencer professionals have a certain niche that they address and while they may work on several platforms, they will usually…

Cool games offer outstanding online advertising opportunities

09/22/2023 Guest Post

In-game advertising is one of the greatest ways to reach a target audience when it’s paying attention. Cool games aren’t just a fun way for a player to pass the time but also provide effective online advertising opportunities that are proving exceptionally effective. In-game ads typically consist of static ads, dynamic ads and gamevertising. At the very core of a successful campaign is finding cool games such as those at Friv5Online, where you can place your ads, regardless of their form. After all, this is the foundation of having an…

X platform removes pictures and links on Twitter from before December 2014

08/23/202308/22/2023 John Montgallo

Many are speculating that the decision was made as an attempt to try to cut costs. Almost a decade of videos, pictures and links shared on Twitter in the early 2000s are being deleted from the X platform in a move that many are speculating could be an attempt by Elon Musk to cut costs. Images and links tweeted before December 2014 are disappearing from the social media platform. That said, there are other speculations that the removal of the old posts on Twitter might not be a deliberate cost-saving…