Social Media Marketing

YouTube Shorts unveiled as TikTok rival

09/17/202009/16/2020 L. Green

The Google-owned company has announced its own version of a short-for video app in an early beta. YouTube Shorts has been officially announced as of this week, providing the online and mobile world with a TikTok copycat and rival app. The early beta version of the product was gradually rolled out over the week, starting in India. The first rollout of YouTube Shorts took place gradually throughout this week, sending the early beta version into the Indian market first. This massive market was an interesting and highly strategic move for…

Virtual events are presenting long-term advantages for savvy brands

09/09/202009/09/2020 Stephanie Beck

Festivals, concerts and celebrations have gone online but they can last far longer than a live stream. At the start of the pandemic lockdowns, virtual events were nothing more than livestreams. However, they have evolved since then, and brands are discovering that these short-term experiences can offer long-term value for companies and audiences alike. Virtual events are providing brands with the opportunity to build content and relationships. Organizers are gaining knowledge about keeping people engaged but have found that livestreaming doesn’t complete virtual events. They require more than that to…

Instagram QR codes roll out worldwide scans from any camera app

08/20/202008/19/2020 L. Green

The social media platform is bringing quick response barcodes to all users of its app. Instagram QR codes are being rolled out for app users around the world, allowing them to generate barcodes that can be scanned by any camera app with scanning capabilities. The feature was originally launched in the social media app for users in Japan in 2019. The idea is to allow businesses to be able to print their Instagram QR codes for display. That way, customers can use their camera apps or barcode scanning apps to…

Tweet reply controls heading to all Twitter users

08/14/202008/12/2020 Jennifer Goula

Tweet reply controls - Person using Twitter on mobile

The social media platform has been testing the feature over the last several months. Following several months of tests, Twitter has announced that it is rolling out tweet reply controls for all users of its platform. This includes users on twitter.com as well as Android and iOS app users. Twitter now allows its users to choose from among three different options regarding who can reply. Twitter described the new tweet reply controls with the following statement: “Here’s how it works. Before you Tweet, choose who can reply with three options:…

Twitter subscription options drawing attention as ad revenue takes a dive

07/27/202007/24/2020 John Montgallo

The social media company said it is exploring new arenas for bringing in user money. A Twitter subscription option is among the various strategies the company is exploring to try to make money from its users. This is not the only model being considered, but is certainly one of them, said CEO Jack Dorsey. The move has occurred as the platform has experienced a substantial drop in its core ad business. “You will likely see some tests this year,” Dorsey said, referring to a number of different approaches while speaking…

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