Mobile Marketing

Social media influencer is a growing career among young adults in China

09/28/202309/27/2023 Sam Lambert

Social media influencer - Woman on couch in front of phone camera

As the economy slows down, many are turning to this new type of work on several platforms. Becoming a full-time social media influencer is becoming an increasingly popular career choice for young Chinese adults, who are quitting their more traditional jobs in the current economic slowdown and choosing this lifestyle instead. The job involves working full-time at producing targeted content with product mentions and placement. Many of these social media influencer professionals have a certain niche that they address and while they may work on several platforms, they will usually…

Cool games offer outstanding online advertising opportunities

09/22/2023 Guest Post

In-game advertising is one of the greatest ways to reach a target audience when it’s paying attention. Cool games aren’t just a fun way for a player to pass the time but also provide effective online advertising opportunities that are proving exceptionally effective. In-game ads typically consist of static ads, dynamic ads and gamevertising. At the very core of a successful campaign is finding cool games such as those at Friv5Online, where you can place your ads, regardless of their form. After all, this is the foundation of having an…

Coca-Cola and Jon Batiste amp up QR codes with audio and artistic imagery

09/06/202309/05/2023 John Montgallo

The upgrade in the mobile marketing campaign gave the quick response codes a hotter new experience. While the pandemic made sure that pretty much everyone is now finally familiar with humble QR codes, this doesn’t mean that people like them all that much. The barcodes are typically black and white pixelated squares that are functional but not exciting. A new Coca-Cola campaign took this as a challenge and worked to see if people would enjoy and respond to QR codes more readily if those barcodes were far more artistic in…

X platform removes pictures and links on Twitter from before December 2014

08/23/202308/22/2023 John Montgallo

Many are speculating that the decision was made as an attempt to try to cut costs. Almost a decade of videos, pictures and links shared on Twitter in the early 2000s are being deleted from the X platform in a move that many are speculating could be an attempt by Elon Musk to cut costs. Images and links tweeted before December 2014 are disappearing from the social media platform. That said, there are other speculations that the removal of the old posts on Twitter might not be a deliberate cost-saving…

X logo removed from San Francisco Twitter roof

08/07/202308/03/2023 Jorge Gonzalez

The massive, glowing letter is no longer propped on the roof of the company’s headquarters. Following a substantial squabble in San Francisco, the rooftop of the Twitter building no longer glows with the letter X, which represented the new name of Elon Musk’s social media company. The city building department received several complaints shortly after the large X was installed. San Francisco’s city building department received 24 complaints following a weekend during which the large X was glowing from the rooftop of the Twitter headquarters building on Market Street. Neighbors…