Category: Mobile Marketing

Keep up in the field of mobile marketing and all of the new techniques that are popping up all over within this fairly new job industry. Subjects vary from how to mobile marketing to advanced campaigns.

Meta artificial intelligence Emu Edit and Emu Videos tools launch

John Montgallo
Artificial Intelligence - Person using phone features

The social media platforms company has rolled out the AI tools for Facebook and Instagram posting. In mid-November, Meta Platforms announced the launch of two new features using artificial intelligence to edit videos that users can then post to Facebook or Instagram. The first feature is called Emu Video and produces 4-second videos for users to share. Emu Video uses artificial intelligence to pair a description with an image or photo with a caption prompt. The second feature is called Emu Edit, which gives users the opportunity to easily edit…

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Amazon’s Consult-a-friend mobile commerce tool adds social component to shopping

Jorge Gonzalez
Mobile commerce - Shopping Online via phone

The massive online marketplace is letting shoppers talk to people they know for purchasing advice. Amazon has been working on making its mobile commerce experience more social and collaborative, and its latest feature, Consult-a-Friend, is letting shoppers ask people they know for buying advice. The feature is meant to provide online shoppers with an experience more similar to in-person shopping. Amazon is looking to streamline the mobile commerce experience when it comes to asking people for their opinions regarding what they want to buy. While it is possible to talk…

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Google rolls out augmented reality advertising for eye and lip products

Sam Lambert
Augmented reality - Tubes of lipstick shades

The search giant has announced the launch of its AR Beauty ads targeting smartphone users. Google recently announced that it has launched a new form of augmented reality advertising option for eye and lip products in the beauty industry. The AR Beauty ads are designed to let smartphone owners use a “virtual try-on” of advertised products. Though the augmented reality marketing campaigns are initially meant exclusively for eye and lip products, the intention is to expand the availability of AR Beauty ads to include other products of this nature, the…

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QR code on Bayer OTC packaging to add accessibility for patients with blindness

John Montgallo
QR code - OTC Medication on a shelf

The pharmaceutical company has updated its over-the-counter product packaging in the United Kingdom. German pharmaceutical and biotechnology company Bayer has announced that it is adding a QR code to the packaging of its over-the-counter (OTC) products in the United Kingdom to improve accessibility for patients who are blind or partially sighted. The barcodes have already been added to Canescool Soothing Gel Cream brand packaging. According to Bayer Consumer Health UK, that women’s health product is used for calming intimate area irritation and is the first product that will have the…

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Ray-Ban Meta smart glasses can now be used for livestreaming on social media

John Montgallo
Smart glasses - Person wearing Ray-Bans - Meta

The gadgets, which haven’t proved as popular as Meta has hoped, can be used on its platforms. When Ray-Ban Stories first launched with smart glasses, people weren’t nearly as impressed as Meta had expected. The company has managed to sell only slightly over one third of its original sales goal. According to a report cited by Tech Crunch, Meta has only sold just over a third of the internal 300,000 smart glasses unit goal within the first seven months that the gadgets were available. Even worse, that same report indicates…

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