According to a recent study, the size of the American market is set to experience a very healthy growth.
As a result of the rising adoption of smartphones and a growing demand to be able to purchase products online, the American mobile commerce marketplace is predicted to rise at a compound annual growth rate (CAGR) of 32.38 percent by the close of 2016.
Smartphone device adoption in the U.S. is occurring at a very rapid rate and people are using them to shop.
In fact, the United States is among the top countries in the world in which there is a demand for smartphones and, therefore, a skyrocketing growth of the ownership of these devices. Therefore, in order to be able to appeal to a larger number of consumers and to ensure that they will be completing their transactions over mobile commerce platforms, smartphone service providers have been boosting their networks and are offering services for higher speed data transfers.
There is now a demand for applications that will provide consumers with the mobile commerce experience they want.
The more user friendly the mobile commerce experience, the better the probability that consumers will actually use it. Therefore, app providers are placing a growing focus on ensuring that their applications are very easy to use and that they align with what shoppers want from their experience on the smaller screen.
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Many retailers are introducing a number of mobile commerce efforts to help to encourage consumers to use their devices to shop at their stores. For example, even in instances in which the purchase is not being made on the gadgets, themselves, the devices are still being included in the overall shopping process. M-coupons are increasingly common and give consumers a growing opportunity to use their devices to obtain a discount if they shop within the stores of the coupon sender, or if they purchase the specific product that is relevant to the coupon.
This mobile commerce effort also provides retailers with a growing opportunity reach consumers so that the shopper will either make the purchase online or will come into the store to pick up the item and see what else is available for purchase. That said, the ease and availability of mobile coupons is believed to be one of the main drivers that will build the trend of purchasing directly through the gadgets themselves.