Apple devices make up the majority of all wireless online spending .
The time has arrived that smartphones and tablets have become mainstream products, and people are using them for a growing number of daily activities, including shopping using mobile commerce websites.
The more shoppers use these devices to make their purchases, the more Apple seems to take the lead.
This is an important consideration as one of the most defining holiday shopping seasons for mobile commerce begins to take its very first steps. It is believed that approximately one in four people will be buying products and services using their mobile devices between now and the end of the holiday season.
This mobile commerce figure is only expected to grow over the upcoming years.
In fact, some have predicted that the number will reach as high as 43 percent by next year. As iOS devices are responsible for approximately 80 percent of the mobile commerce spending, this will help to shape the way that retailers and marketers behave when working to attract consumers online.
The majority of the purchases come from iPads. Comparatively, only 5 percent of the mobile commerce share belongs to Android tablets. This knowledge will soon begin to dictate the way that businesses target consumers over the internet. As they know that iPad owners are the biggest spenders among all wireless devices, it is likely that there will start to be a clear focus on attracting those specific customers.
Many wonder if this trend will mean that mobile commerce apps will be created more frequently exclusively for iOS or iPad customers, while companies decide not to go to the additional expense of catering to other operating systems.
This mobile commerce data has been assembled by Shopify, which gleans its information from various large research companies, such as Forrester, Nielsen, Emarketer, ComScore, and others. Shopify is also responsible for powering more than 30,000 active online stores worldwide.
It is this type of mobile commerce data that marketers observe as they create their campaigns every year, and which help to decide how the channel will be perceived and used by retailers.
