Android and iPhone appear to be taking on a larger proportion of the marketplace while others struggle.
comScore has now released the results of its latest study, which are indicating that there have been some changes in the mobile commerce market share over the last few months.
The report includes data from the statistics collected throughout May of this year.
The projections that comScore has released have indicated that about 59 percent of the subscribers to cellular service in the United States have smartphones. This is close to, but not as great as the estimates put out by Nielsen and Pew. Those two firms agree that the penetration of the devices is 61 percent.
The data showed that mobile commerce is also changing among manufacturers and operating systems.
The comScore data indicated that the leading individual smartphone maker in the United States. In second place among manufacturers is Samsung. In the mobile commerce world there are also operating systems to be considered. Android grew its market share even as it is already the leader in that area. It was followed by iOS.
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Among manufacturers, Motorola (owned by Google), HTC, and LG each saw declines in the marketplace. In order to see meaningful growth – or even to rescue itself at all, according to some experts – it is being said that Motorola will require a hard hit with the Moto X phone that is expected for a release in the near future. In the past Android handsets from Motorola have struggled with battery lives and have otherwise not stood out from other devices based on that operating system.
BlackBerry was attempting to make a serious comeback in mobile commerce, but has just released numbers that didn’t look good at all. In fact, while a profit had been predicted, the company saw a loss of $84 million, instead. Though the company managed to ship 6.8 million devices, only 2.7 million of them were BlackBerry 10 based handsets (Q10 and Z10). The market doesn’t appear to be interested in the new flagships from that manufacturer.
Windows Phones are in a very similar situation in mobile commerce, seeing only very isolated gain located in Europe. Some slivers of gains were seen in the United States, but it has been suggested that the platform may be stalling.