UK consumers are spending more through their mobile devices
Research from RetailMeNot, predicts that more consumers in the United Kingdom will be spending their money through mobile devices in the coming years. According to this research, some $15 billion in mobile commerce retail transactions are expected to be made by the end of this year. The report notes that this is a significant increase over the $7 billion that was reported last year. Currently, mobile commerce accounts for as much as 30% of all digital retail transactions made throughout the world.
Report shows that digital income revenue is on the rise
A recent report from Gartner suggests that digital income revenue in the United States has reached 22%. This will increase to 50% by 2017. A similar trend has emerged in the United Kingdom, where consumers are placing more value on mobile shopping over more conventional forms of commerce. UK consumers appear to favor the convenience of mobile commerce, as it allows them to avoid long lines and shop whenever they want, wherever they may be at the time.
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Digital assistance are helping spread mobile commerce
One of the reasons that mobile commerce may be gaining more traction in the United Kingdom has to do with the growing prominence of digital personal assistance. Programs like Cortana, Google Now, and Siri have made it easier for consumers to make use of mobile commerce services. These digital assistants have shown that they can be used to fill out financial information when making a purchase over a mobile device. In the future, they may play a larger role in the mobile commerce space, adding yet more convenience to transactions being made over smartphones and tablets.
Security concerns are still prevalent in the mobile commerce space
The United Kingdom is becoming a major mobile commerce market, but consumers still have some concerns when it comes to purchasing products on their smartphones. Security issues have become a cause for worry among consumers, as they fear that their financial information could be stolen and exploited if they make use of a mobile commerce platform.