Partnership could expand loyalty programs in mobile commerce sector
Sionic Mobile, a mobile commerce firm specializing in gifting and reward programs, has announced that it has entered into a new partnership with Liberty USA, supplier of beverage products. Together, the two companies will work to introduce Sionic Mobile’s loyalty services to Liberty USA’s 2,000 chain customers. Sionic Mobile’s ION Loyalty service is a cloud-based solution that is designed to connect merchants to mobile consumers, providing merchants more capabilities within the realm of mobile commerce.
Mobile commerce is more than making payments
Mobile commerce is not only about spending money from a mobile device. The term is often used as a synonym for mobile payments, but commerce itself is a very broad concept. Mobile commerce also involves managing finances from a smartphone of tablet as well as shopping online from such devices. It can also refer to the management of loyalty rewards offered by retailers.
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Loyalty programs could increase mobile engagement
Loyalty programs have long been an important tool for retailers and businesses in general. These programs provide consumers with additional incentive to favor one brand over another. Typically, the rewards offered through such programs come in the form of discounts for certain products. The ION Loyalty service from Sionic Mobile offers consumers a 3% discount when purchasing fuel and other benefits for those that make purchases using their mobile devices.
Retailers embrace mobile commerce
The growing popularity of mobile commerce has led to a rise in demand among retailers for mobile-centric loyalty programs. Retailers are beginning to consider mobile engagement a top priority and have been working to embrace mobile commerce aggressively over the past few years. Loyalty programs can help draw consumers to the mobile commerce platforms that are being used by retailers and encourage these consumers to spend money from their mobile devices. Time will tell whether loyalty programs will become an effective tool in engaging mobile consumers.