The 2013 holiday shopping season will see smartphones and tablets as a major channel.
A research team at a personalized consumer experience solutions provider called Baynote have just released the results of their first annual Holiday Predictions survey to reveal their forecast for drivers during that shopping season, such as mobile commerce.
What they determined was that smartphones and tablets would play a very important role this year.
The Baynote online and mobile commerce survey was performed in conjunction with an e-tailing group. Its findings indicated that retailers have cautious optimism about the upcoming holiday shopping season. Among the respondents, 60 percent predicted a growth of over 10 percent for the holiday shopping revenues that they will earn this year. This figure aligns quite smoothly with the industry forecasts, so far.
Mobile commerce is expected to be a very important driver in achieving those growth goals.
According to one of the company’s announcements, it isn’t surprising that “retailers expect mobile to play an increased role in driving sales with minimal contributions from social media.”
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The Baynote vice president of marketing and product at Baynote, Dan Darnell, has expressed that he feels that the results of the survey provide helpful insight into the way that mobile commerce will impact the holiday retail environment, this year, particularly among the big players.
Darnell stated that “We wanted to take the pulse of the retail industry as it prepares for the 2013 holiday season and gain a deeper understanding of how marketers plan to increase holiday season revenue and profitability.” He also added that this first ever survey has now created a benchmark for retailers that are designing and polishing their marketing strategies for the most important shopping season of the year. He mentioned that “we hope that the findings are useful to retailers of all sizes.”
Alongside the release of the Baynote mobile commerce and online shopping data, the company also produced an infographic to help to illustrate the direction that holiday retail spending is taking, based on past figures and those that the company has predicted into the future based on current trends.