Mobile commerce and its impact on programs for affiliate marketing

mobile commerce affluent

mobile commerce

The impact that smartphones and tablets will have on this type of business.

Statistics continually show that mobile commerce is having a tremendous impact on both online and in-store sales and profits.

Analysts and researchers from the industry have only positive forecasts.

After all, with smartphones penetrating ever further into the marketplace, it is expected that in the United States alone, there will be 115.8 million smartphone users by the time this year comes to an end. By the close of 2015, that number will skyrocket to 176.3 million users (according to predictions from eMarketer).

Statistics indicate that 64 percent of smartphone owners already take part in mobile commerce.

This data from eDigital Research and PortalTech Reply indicates that this percentage of consumers with smartphones are using those devices to shop on the internet. The sales in mobile commerce, according to eMarketer, should grow by 73.1 percent in 2012, bringing them to a total of $11.6 billion. Of course, worldwide, that amount will be much higher, as it will have increased 62 percent since 2011, and will be worth $171.5 billion by the end of this year, according to Gartner.


Technology Quotes That Invite Thought - "If your plans don't include mobile, your plans are not finished." - Wendy Clark, Coca-Cola


So what does this mean to affiliate marketers, who have been counting on PC users all these years? What impact will the opportunity presented by mobile commerce have on those individuals and businesses whose incomes are based on this form of marketing? According to many experts, affiliate marketing is about to see potential it had never dreamed of before.

Affiliate marketing will only increase in importance, far exceeding paid search.

As the behavior of consumers continues its evolution, affiliate marketing will remain a vital measurable tactic to be used by online retailers who are seeking to boost their sales and draw new customers. Forrester Research has estimated that spending for affiliate marketing will increase by 16.7 percent every year from now through 2016. This is far beyond the growth expected in the paid search environment over the same years.

The key to success for affiliate marketers is to begin now to understand how their techniques and content can be applied to mobile commerce.

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