The weekend edition of West Australian is now taking aim at smartphone readers.
West Australian, a newspaper from Down Under, has announced that it is moving into mobile commerce with its weekend edition, as readers can now use their smartphones to purchase that product.
This opportunity was created in conjunction with Point and Pay as well as PayPal.
Point and Pay contributed to the mobile commerce version of the West Australian, due to its offerings for retailers to make sales through their television, print, and outdoor marketing methods. In this case, it offered the newspaper the QR code technology that it needed to bridge the gap between the “real” and digital worlds.
The mobile commerce campaign is more than just a QR code.
It also involved a shopping cart so that purchases and subscriptions could be made, PayPal based payments, and courier and fulfillment integration. According to the Point and Pay managing director, Damian Cook, “The consumer path to purchase has clearly shifted to mobile, and we are committed to providing innovative solutions to help traditional media capture this new consumer.”
Cook also went on to explain that “The mobile commerce revolution is here to stay and we want to provide media and retailers with opportunities to better connect with consumers no matter where they are.”
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The PayPal Australia managing director, Jeff Clementz, explained that the partnerships between the online payment giant and innovative companies such as Point and Pay are the types of opportunity that provide Australian retailers with the convenience and security they need to sell to consumers using traditional online as well as cutting edge mobile commerce.
Clementz also pointed out that mobile commerce is a tremendous chance for Australian retailers to communicate with consumers and provide them with a convenient, seamless shopping experience. Naturally, his recommendation was that this be done in conjunction with the digital wallet features offered by PayPal.
The West Australian Newspapers sales director, David Bignold, added that as PayPal has more than 50,000 merchant partners within that country, alone, it is more than capable of providing innovative solutions for companies seeking to take part in mobile commerce.