Mobile banking at Lloyds rated higher than Barclays

mobile banking

A recent report also showed that Caixa, a Spanish bank, received the highest score.

Forrester Research recently released a report that rated some of the top banks in terms of their mobile banking functionality, and among the leading names on the list, Lloyds Bank was soaring.

In fact, that bank managed to score ahead of the majority of its lead competitors such as Barclays and Natwest.

This data was released in the Global Mobile Banking Benchmark review that was issued by Forrester. Within it, the research firm ranked the leading 41 banks worldwide, including those in Europe, the United States, and the Asia Pacific region. These banks were rated on the basis of the functionality of their mobile banking apps. There were a number of different factors that were taken into consideration, each of which fell into seven different categories.

Those categories were used to create a total score out of 100 for the mobile banking app functionality.

mobile bankingThe average score from all of the banks for their mobile app functionality was 61. The seven different categories included: The enrolment and login, the number of touch points, the account information, the transactional functionality, the service features, the cross-channel guidance, the service features, and the marketing and sales.

The very top spot was given to Caixa Bank from Spain. It reached the highest score, which was an 86. That said, the report stated that another 7 banks were also standouts from among the rest. These included Westpac (with a score of 79), the Canadian Imperial Bank of Commerce (CIBC, with a score of 75), Scotiabank (with a score of 75), Bank Zachondi WBK (with a score of 75), the Commonwealth Bank of Australia (with a score of 74), mBank (with a score of 74), and Lloyds Bank (with a score of 73).

Peter Wannemacher and Aurélie L’Hostis, the analysts from Forrester who were the authors of the report, explained that even though there has been a great deal of maturity that has been added to mobile banking over the last few years, it is evident that there is still a great deal of room left for improvement.

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