This represents a tremendous growth in worldwide smartphone based advertising budgets.
A new report that has been released by eMarketer has revealed that marketers around the world will have broken the $100 billion global mobile ad spend mark by the close of next year.
This spending level will represent an increase of about 400 percent over the figure from 2013.
The report went on to say that from 2016 through 2019, there will likely be yet another mobile ad spend doubling, bringing it to almost $200 billion. eMarketer also stated that this channel will make up more than one quarter of all of the global media ad spending. By 2018, companies across the country will keep up the spending that they have already established for mobile advertising, leveling it off at a position that remains higher than those in China, which will fall into second place.
By 2016, it is anticipated that mobile ad spending will break the $40.2 billion mark in the U.S. alone.
In that same year, China will be bringing its own spending on mobile advertising up to $22.1 billion. In 2015, China’s spending on smartphone ads should alter significantly, almost doubling the $7.5 billion that was spent last year, to bring it to $14 billion. That rise in the spending from China could align with its tremendous number of mobile device users, which is estimated to represent a quarter of the world’s total 2 billion smartphones by next year.
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The eMarketer report also shone the spotlight on a few other countries where mobile advertising budgets will be sizeable, such as the United Kingdom, Japan, and Germany. By 2018, the prediction is that the U.K. will be spending $11.1 billion, while Japan will spend $7.8 billion and Germany will see $5.2 billion. The report was careful to point out that most of the changes in spending on digital advertising won’t likely arrive in mobile devices until 2017.
It is in 2017 that the report predicts that mobile ad spending will double that of the amount spent for desktop advertising, which will represent a meaningful shift in the direction taken in marketing strategies as a whole.