Mercedes-Benz introduces new augmented reality system called DICE

Augmented Reality Video5

This year’s Consumer Electronics Show in Las Vegas, Nevada, may have come to an end, but people are still talking about the innovative products they saw at the event. Augmented reality made a strong showing at the show, with many developers showing off their latest social media and marketing products that use the technology. Mercedes-Benz offered a different approach to the technology that did not involve using augmented reality in marketing at all. At the event, the automaker introduced their new Dynamic and Intuitive Control Experience, livingly referred to as DICE.

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Technology Quotes That Invite Thought - "If your plans don't include mobile, your plans are not finished." - Wendy Clark, Coca-Cola

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The DICE augmented reality system is still in the very early stages of development, but that fact did not stop the automaker from showing it off. Inside large, silver cubes consumers were able to get hands-on experience with the system. DICE is designed to revolutionize the way people drive. This is accomplished through a multitude of virtual displays that aim to help drivers navigate their surroundings. DICE imposes these displays on the windshield of a car and the driver can interact with these displays with simple hand gestures.

Mercedes-Benz is not the only auto company working on augmented reality driving enhancements, of course. Toyota has been hard at work on their own system and showed off their progress at the Tokyo Motor Show last year. Thus far, augmented reality remains rare in the auto industry, largely because it presents some challenges when it comes to safety and making sure that drivers are not distracted from the task at hand.

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