Marketing Trends Turn to Social Media as a Critical Tool

Social commerce Media Marketing

Social Media Marketing

Social media’s presence throughout the personal and professional online world has allowed it to rapidly become a foundation tool for marketing campaigns among companies ranging from independent entrepreneurs and small businesses to large multinational corporations.

This is the result of the popularity and ever-present nature of social media, as well as the fact that among users of these platforms – such as Facebook, Twitter, and LinkedIn – 75 percent have viewed or connected their profiles with company pages, and 69 percent follow status updates and blogs.

The methods of social media marketing are flexible, adaptable, and can be adopted quickly, easily, and inexpensively by businesses of any size in order to help build their relationships with their customers and grow their companies.

According to a social networking software business called PLANETwebfoot, which has been using this form of marketing to grow their own organization, it has been “tremendously helpful in terms of drumming up business and connecting with current and potential customers.”

They also explained that while the very large and well known sites are helpful for this purpose, they have also found the smaller social networking sites that are niche-focused to be very handy for a business geared toward a certain industry or market.

The popularity of posting by way of social media has grown to such a degree that 18 percent of all new online content is found on social media platforms; from company blogs to social networking websites. This statistic only further illustrates the reach offered by this marketing technique in terms of connecting with new prospects and customers.

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