Augmented reality may solve some problems in e-commerce
E-commerce has emerged as one of the most prominent aspects of the retail industry. Retailers have been making more of an effort to connect with online consumers in recent years, recognizing that these people represent a wide and diverse audience. As retailers begin to focus more on e-commerce, they are becoming more interested in the use of augmented reality. Many retailers face a simple, but important problem in that a significant portion of online consumers will not make purchases of items they cannot try on first. Augmented reality may be capable of solving this problem.
Magic Mirror may change the retail industry
Intel has developed a new augmented reality system called Magic Mirror. The Magic Mirror allows consumers to make use of a massive LCD monitor that utilizes parametric technology to create a digital representation of their bodies. Using augmented reality technology, Magic Mirror is then able to simulate how clothing and other such products would fit on a person based on their height, weight and other measurements. Intel notes that the Magic Mirror could still be five years away from commercialization, but it still holds a great deal of promise for the retail industry.
Magic Mirror could be used at home
Magic Mirror could be used for more than in-store digital fitting rooms. The technology can be used by consumers in the comfort of their own homes, as long as they have a working camera and computer. Magic Mirror would allow these consumers to shop for products online from their favorite retailers and find the right product that suits their needs. Magic Mirror could make customer service more efficient in the retail industry as it would provide consumers with a better tool to find what they are looking for.
Augmented reality to continue meshing with the retail industry
Augmented reality is expected to play a significant role in the retail industry in the coming years. The technology has already made an impact on the industry through marketing. The interactive nature of augmented reality has made it a favorite amongst tech-savvy consumers who have been on the lookout for more high-tech shopping solutions.
