M-commerce service launched by Taiwan Mobile

M-Commerce growth
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The second largest telecom operator in the country has now started a new smartphone shopping service.

Taiwan Mobile Co. the second largest telecom operator in that nation, has just announced the launch of a brand new m-commerce service that will plunge it into the rapidly growing and evolving shopping industry for mobile in that country.

This will give consumers a new opportunity to purchase products over their smartphones and tablets.

Using the new m-commerce service, will, according to Taiwan Mobile, give consumers the ability to find the products they like, complete the transactions over their smartphones or tablets, and then simply pick up the items that they have purchased at any of the over 300 different outlet locations that it operates throughout the country.

The products purchased over m-commerce will be ready for pickup in as little as 12 hours, it said.

Beyond Taiwan Mobile’s own locations, shoppers will also be able to pick up the items they purchase using the m-commerce service at 7-Eleven convenience stores, said the announcement. This service launch follows the approval that local banks have received by the Financial Supervisory Commission to be able to offer mobile payments using credit cards over smartphones. This approval was cleared in January and meant tM-Commercehat the transactions for this service have now become possible.

According to the co-president of Taiwan Mobile, Cliff Lai, “Smartphones have opened a new mobile era. M-commerce [mobile commerce] is the most frequent activity of people on their phones, after social networking.”

Last year, the online shopping sector for local business sales to consumers generated $13.3 billion (NT$400 billion) in revenue said the company. In this statement, it cited figures from the Market Intelligence & Consulting Institute, a local market researcher. It also pointed out that the revenues were quadrupled year over year from a new pilot m-commerce program that was launched last year.

The company has already sold mobile apps and other digital products over m-commerce channels, such as ebooks, music, games, and other similar products. Lai stated that as the industry grows in the country, it provides the company with a promising new source of revenue.

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