London Eye gets a high-tech upgrade to appeal to tech-savvy tourists

London Eye Pod

London Eye Pod

The London Eye is a famous landmark in the United Kingdom. It is one of the largest Ferris wheels on the planet and regularly provides tourists with a bird’s eye view of the city below. Visitors to the UK will be able to experience something new when being taken to the top of London in one of the Eye’s pods as each pod will soon be equipped with augmented reality technology. For the next month, the floors of these pods will be fitted with a digital display that shows them how high they are.

This will not be the only augmented reality experience tourists can enjoy. They will also be able to download mobile applications for their Android and iOS mobile devices that allow them to see London in a new way. With these apps, tourists can point their mobile devices over the city and find other landmarks they may be interested in visiting. The app will highlight these locations and provide directions at the discretion of the user.

Augmented reality has begun making waves in the worlds of marketing and entertainment as a way to engage a new kind of consumer that has been steeped in technology since a young age. The technology is now branching out into other industries, such as tourism, where it is likely to see the same kind of success. Thus far, consumers and travelers have responded well to the use of the technology, which is painting a bright future for augmented reality as a whole.

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