QR codes have infiltrated almost every industry of business. From public Libraries to real estate and everything in between, the codes are showing no signs of abating any time soon. As they popularity continues to soar, more professionals are taking note and looking into ways they can incorporate the barcodes into their lives. Such is the case with Odin, Feldman & Pittleman, the world’s first law firm to use the code.
The firm has long relied on traditional forms of contact with its clients. While the business card may still be an effective method of exchanging relevant information, more people are becoming inseparable from their mobile devices. Technology has solidified its position in society and cannot be ignored, demanding that companies adapt or get left behind.
QR codes present companies with a unique opportunity to take advantage of the booming mobile technology industry while still implementing traditional methods of marketing. The codes synergize well with print campaigns and can revitalize them to become more engaging to today’s tech-savvy crowd. By using the codes, companies are ceasing to be the faceless organizations of days passed and are adopting a more personable image that consumers can relate to.
Odin, Feldman & Pittleman will begin using QR codes this month. The 55 attorneys representing the firm will all have their business card attributed with a personalized code that, when scanned, will display a wealth of information regarding that particular attorney.