Large media firm in India uses QR Codes to win over consumers

India Uses QR Codes in Media

Cyber Media, and India-based publishing and specialty media firm, has announced that they will be using QR codes in print media throughout India as part of their efforts to connect with customers. Scanning the code with a smart phone, or any web enabled mobile device, will take users to advertisers websites or other associated online content.

“QR Codes will make print interactive,” says Prasanto K. Roy, president and editor-in-chief of Cyber Media. “We decided to commercially launch QR codes when telecom operators began rolling out 3G services that will make connecting to the web smooth.” Roy claims that Cyber Media is the first publishing house in India that has made use of the codes.

Cyber Media has plans to work with other companies in the print industry to further expand the use of QR codes and develop an infrastructure for them. The publishing house offers designing, developing and hosting of advertising materials on their servers, for which they will charge a fee. Advertisers that develop their own QR codes to use with print media will not be charged.

QR codes have been considered as revolutionary for the advertisement industry. More companies in the print industry are making use of the codes as a way of netting the attention of consumers. Print has faced several difficult challenges with the advent a more technology focused era, and QR codes are being considered a means through which print can compete in the future.

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