Fiksu has predicted that smartphones will be a very important channel throughout the shopping season.
According to the latest Fiksu Index data, which has now shown the latest figures in the areas of daily download volume and cost per loyal app user for the most popular applications on the iPhone – with the focus on the latest iPhones, the 5S and 5C, the firm is predicting that holiday mobile marketing will be an exceptionally important for reaching and attracting consumers.
This Index indicated that in October, the cost per loyal user dropped by 3 percent, showing promise.
According to the October data from the Fiksu Cost per Loyal User Index, there was a drop of 3 percent throughout October. It had been $1.68 in September, and by the end of the next month, it was only $1.63. A loyal user was defined as a user who would open an app a minimum of three separate times. Although this may not have changed too much from one month to the next, it also saw a 54 percent increase when comparing year over year. This means that when compared to the end of last year, there is a considerable holiday mobile marketing factor to consider when it comes to reaching out to consumers.
Fiksu has attributed this upcoming holiday mobile marketing trend to the release of last year’s iPhone 5.
The reason is that this device release brought about a larger level of organic app downloads as the new smartphone owners discovered apps to add to their brand new devices. This caused the cost per new user to drop. However, despite the fact that the iPhones 5C and 5S were released in September, the costs did not drop significantly toward the close of October, this year.
At the same time, the Fiksu App Store Competitive Index experienced a decrease by two percent in the daily American downloads of the leading 200 iPhone applications that are available for free. They dropped from 5.7 million daily downloads in September to become 5.6 million downloads a month later.
The holiday mobile marketing prediction from Fiksu is that the month to month “seasonal lull” will disappear as application marketers launch their sizeable campaigns in December.