Harris+Hoole app facilitated more than 200,000 transactions since its launch in June
Harris+Hoole, a coffee chain backed by retail giant Tesco, has found significant success in its mobile commerce efforts. Earlier this year, the company launched its own mobile payments application. Since its launch, the app has been downloaded more than 22,000 times in the United Kingdom and has facilitated more than 200,000 mobile transactions. This success could spur the company to place more focus on the mobile space in order to engage consumers more effectively.
Mobile payments are becoming more popular throughout the UK
Mobile commerce has been growing significantly throughout the United Kingdom over the past few years. Consumers have expressed the desire to use their mobile devices to pay for products and services both online and at physical stores. To accommodate this demand, several established companies and startups have been launching their own mobile commerce platforms in order to engage consumers. No single platform has managed to find mainstream success, but it may only be a matter of time before one manages to beat out the competition.
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Company aims to provide a favorable experience to consumers
Harris+Hoole meant to design an mobile payments application that is as “friendly” as possible. The company strives to make its stores comfortable for its customers, simulating an experience that would be similar to going to a friend’s house for coffee. The application is designed to remove the coldness that transactions are typically associated with, providing an experience that is more enjoyable and convenient to consumers.
More businesses are becoming convinced of the value of mobile commerce
Several organizations have managed to find significant success with their mobile endeavors recently. These companies had initially been wary of mobile commerce due to security concerns and the fact that it is still a relatively new and untested sector. Over the past two years, however, retailers have found that an effective mobile platform can capture the attention of consumers. These consumers have proven that they are willing to spend more money through their mobile devices than they typically would following traditional commerce practices.