Groupon focuses on mobile in order to secure future growth
Groupon had once been one of the fastest growing companies in the world, but this growth has slowed to a crawl over the past two years. The company had once boasted of $2 billion in annual revenue, but recent problems have caused a significant change in leadership and Groupon’s business plan. In order to become more engaging to a new generation of consumers, Groupon has set its sights on the mobile sector. While Groupon had been working to establish a mobile presence in the past, it is now looking to become a dominant force in mobile commerce.
Company’s services already align with the interests of mobile consumers
Adopting a stronger focus on mobile commerce may accelerate Groupon’s growth and profitability. This is largely due to the services that Groupon already offers to consumers and the fact that these services are already well aligned with people’s mobile shopping interests. Consumers have shown that they are willing and eager to participate in mobile commerce and the demand for services that allow consumers to do so has grown significantly over the past year. For many retailers, the mobile sector has become one of the most lucrative aspects of the retail industry.
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Acquisitions help boost Groupon’s mobile presence further
Groupon may be able to evolve from a flash-sale email organization into a prominent mobile shopping platform. Approximately 50% of the company’s transactions are currently conducted through a mobile device, which suggests that it already has a strong following among mobile consumers. Earlier this year, Groupon successfully acquired Ticket Monster and Ideeli, two companies that are expected to further increase its connection to consumers with mobile devices.
Mobile shopping considered to be convenient by consumers
Mobile shopping is gaining momentum throughout the world. Consumers have expressed their interest in mobile shopping because of its convenience. Using a mobile device allows people to avoid lines at checkout and some of the chaos that is often associated with visiting a physical store during busy times of the day. Using a mobile device also allows consumers to shop from wherever they are, making mobile shopping particularly popular among those with long commutes.