QR code invention wins global impact in electronics award

QR Code invention - figures building QR code

The quick response barcode was first created in Japan by Denso Wave Inc. The initial QR code invention occurred in Japan. These barcodes date back to the 1990s and were created for a reason that has very little to do with how they are used today. This little oft mocked black and white barcode has just received an important award. According to the company behind the QR code invention, the barcode has received an award recognizing its impact on the world as a critical tool for sharing information. The company…

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3 Most Valuable Mobile Marketing Tips for Small Business

mobile marketing tips

Mobile marketing is emerging as the most effective marketing technique via which small businesses can engage with its customer at any time of the day regardless of the location. In 2018, it was projected that 98% of U.S. based adults had smartphones. This is a stat that is consistent regardless of household income, race or gender. As a small business, it is critical to ensure your marketing strategy is a mobile first strategy. Why Mobile Marketing Works As a general marketing strategy, you would want to deploy the best marketing…

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Queen of Angels church QR codes promote physical distancing among congregants

Church QR codes - inside of church

The barcodes compensate for the lack of Missals in the pews or printed bulletins on posting boards. New Queen of Angels Church QR codes in Brooklyn are helping the clergy and the faithful to remain safer during service throughout the COVID-19 pandemic crisis. Gathering can be a risky activity and the Diocese of Brooklyn has suffered numerous illnesses and deaths. The pandemic has hurt both the clergy and the congregants in the Diocese of Brooklyn, requiring careful efforts for physical distancing and meticulous disinfecting practices. The Queen of Angels church…

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Paid influencers to find it harder to post hidden advertising on Instagram

Paid influencers - Instagram

The Britain’s Competition and Markets Authority watchdog announced the platform’s agreement. Facebook-owned Instagram has agreed to take action to crack down on paid influencers posting hidden advertising on the platform, confirmed Britain’s Competition and Markets Authority (CMA). Accounts that have at least one thousand followers on Instagram earn substantial sums from promotions. Paid influencers who boast a minimum of one thousand followers have the capacity to earn considerable fees from companies seeking to promote their products on Instagram. This has become quite an industry for popular accounts on the platform…

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Viewing virtual reality nature programs can improve wellbeing, study

Virtual Reality nature - person wearing VR headset outside

New research has shown that just watching VR or high-quality video of natural scenes boosts the mood. Watching virtual reality nature programs or even just high-quality video has the capacity to boost people’s moods, reduce negative emotions and help ease boredom related with isolation or remaining indoors for long periods of time. These were the findings of a new study published in the Journal of Environmental Psychology. The research showed that virtual reality nature viewing had notably greater benefits than simply watching it on a high-resolution TV screen, which did…

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