ESPN uses augmented reality to take sports analysis to new heights

ESPN Augmented Reality

ESPN Augmented Reality
Chalkboard analysis is a tried and true aspect of the sports world. As technology becomes more advanced, however, the chalkboard is becoming a bit too cumbersome for broadcasters. ESPN has decided to reinterpret what it means to analyze game play in this fashion through the use of augmented reality. ESPN introduced their ESPN Arena platform this week, calling it the first of its kind in the world. All that remains is to see how sports fans react to watching broadcasters work with the new digital chalkboard.

The Arena was introduced this week in the UK to cover the Chelsea v. Everton soccer game, which was held October 15. The device is, essentially, a 65 inch touch screen display situated on a table. ESPN broadcasters moved several markers along the glossy screen, which were then turned into digital figures on another screen in the studio. The computer-generated players followed directions given by broadcasters, allowing them to present more detailed analytic data.

One of the more alarming features of ESPN’s new augmented reality table was the fact that broadcasters, with little more than a simple gesture, could turn the miniature figures on the table into full-size virtual replications of the players. The table can also produce 3D models of soccer fields throughout the UK, allowing the network to create new cinematic experiences.

ESPN is keen to bring augmented reality to the realm of sports broadcasting, especially as the technology becomes more popular amongst consumers.

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