Half of consumers see shopping QR codes as the “future”, research

Shopping QR codes are popular and effective now #qrcode #cheapmarketing #smallbusiness

Quick response codes were fading away before fully taking off, until the pandemic arrived. Shopping QR codes never fully managed to achieve mainstream adoption over the years leading up to the pandemic. That said, their use rapidly took off as businesses sought ways to provide contact-free service and research shows consumers love them. The pandemic has introduced quick response barcodes to consumers in a highly practical way. Equally, research conducted by Outform – a shopper agency and manufacturing hybrid company – showed that 50 percent of consumers view shopping QR…

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