Fitbit acquisition by Google is now complete, despite controversy

Fitbit acquisition - person wearing Fitbit device

Following considerable regulatory scrutiny, Alphabet now owns the fitness tracking company. After having undergone regulatory scrutiny both in the United States and by the European Union, the Fitbit acquisition by Google’s parent company Alphabet has become official. Among the primary concerns voiced about this deal is that Google would receive massive data quantities. The Fitbit acquisition gives Google access to a substantial amount of logged user health data. This was among the primary regulatory concerns for the deal. The reason is that targeted advertising is central to Google’s revenue. Therefore,…

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