Building up your brand is one of the most difficult parts of marketing. It is a combination of using great advertising campaigns and then following it up with a company culture customers love. If you can make a friend out of your customers, you have done your job. If you have made them feel special or connected to your brand, you have done your job. If you have connected to them and made them feel proud to use or wear your products, you have done your job. Effective branding means…
Read MoreDay: May 9, 2019
Smart driving licenses with a QR code to be released by MMVD
The Maharashtra Motor Vehicles Department (MMVD) wants to combat fake licenses. The Maharashtra Motor Vehicles Department intends to issue new smart driving licenses with quick response (QR) codes to drivers in Maharashtra, India’s west-central province. The MMVD hopes that the QR code licenses will make it easier for officials to check if a license is genuine. The QR code on the license can easily help officers identify drivers. Last month in Mumbai – Maharashtra’s capital and the nation’s largest city – the city’s traffic police busted a fake driving license…
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