Danone launches ambitious plan for QR codes

QR codes in the food industry

QR codes help marketing adapt to the mobile age

Marketing has been of paramount importance to the world of businesses since time immemorial. While this fact is not likely to change in the foreseeable future, marketing itself has evolved to meet the changing interests of consumers. With the advent of mobile technology, marketing had to adapt to the growing number of people that became reliant on smartphones and tablets. Thus, QR codes rose to prominence and established themselves as a powerful tool in the field of mobile marketing. Today, many retailers have embraced QR codes in order to reach mobile consumers.

Danone embraces QR codes

Danone, one of the largest food companies in the world, has announced that it will be putting QR codes to use for its products in Spain. The company’s dairy products will all be equipped with QR codes to promote its new loyalty program and engage mobile consumers. This is a relative common way to use QR codes, but Danone has ambitious plans for these codes and its mobile marketing campaign.


Technology Quotes That Invite Thought - "If your plans don't include mobile, your plans are not finished." - Wendy Clark, Coca-Cola


QR codes in the food industryDanone to produce 60 million unique codes each month

Some 2 million people have already registered for the company’s loyalty program through scanning the QR codes that are available to them. In order to engage an even larger number of consumers, Danone has announced plans to produce more than 60 million unique QR codes every month, roughly the equivalent of 2 million unique codes per day. The scope of this initiative makes it one of the largest QR code campaigns in the world and Danone has invested more than $1 million in the initiative thus far.

QR codes could help provide retailers with valuable consumer information

QR codes are not only valuable engagement tools, as they also are able to collect information concerning consumers’ purchasing and shopping habits. This information is highly prized among retailers due to the fact that it can be used to create more engaging marketing campaigns. This information can also be used by retailers to help them develop more comprehensive services that could benefit consumers as a whole.

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