Pink Pepper, a restaurant based in the L.A. area, has started using QR codes on its business cards and menus that will redirect users to its mobile optimized website where consumers can make takeout orders.
The company has developed its program using Paperlinks technology so that the ordering process will be easier for its customers. All consumers need to do is download the free Paperlinks app so that they can scan the QR code and the process begins automatically.
According to the founder and CEO of Paperlinks, Hamilton Chan, “Paperlinks marries the benefits of the offline and online worlds by making printed takeout menus interactive.” He went on to say that there is a global movement toward m-commerce and that includes being able to make orders using a mobile device.
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Chan also explained that the process is extremely user-friendly and efficient, as a consumer simply needs to use his or her smartphone to scan a code and then tap out whatever items are desired as a part of the order, instead of having to repeat the order over the phone or wait on hold. Equally, it allows restaurants to get more out of their printed takeout menus because it is clear that physical media remains an effective form of marketing.
Beyond scanning the barcode, cell phone users can also text the keyword PINKPEPPER to the number 310-321-4888 to be redirected to the mobile landing page that features the takeout menu for the restaurant. There, it’s possible to view the menu as a whole, check the item prices, and order the quantities of the desired items.