Best Buy UK has announced that it is taking its first major step into the world of mobile commerce with the launch of its new transactional website which has been optimized for use with mobile devices in the hopes of driving sales from their users.
According to the chain, it is the first specialist electronics retailer to make this move and it hopes that the performance of the mobile website will help the company to take a significant piece in the highly competitive consumer electronics marketplace.
The company anticipates that over 10 percent of orders made online will be made from mobile devices within the next couple of years. It has made the mobile site compatible with devices based on iOS and Android, as well as most of the Blackberry and Windows phone platforms.
The mobile site provides users with the same features as the traditional online store for PC users, including access to the complete product range and full descriptions, as well as the popular Best Buy product comparison tool. Moreover, the same internet promotions that are offered through the standard website are also available through the mobile site. Equally, mobile users can make their orders and can arrange for pick-up at any Best Buy UK store, or for delivery.
Similarly, the mobile website still gives users access to the reviews that have been left by other customers, as well as the over 400 editorial articles that have been created to assist shoppers in making the correct product selection for their needs.