Coca-Cola and Jon Batiste amp up QR codes with audio and artistic imagery

QR codes - Coca-Cola cans

The upgrade in the mobile marketing campaign gave the quick response codes a hotter new experience. While the pandemic made sure that pretty much everyone is now finally familiar with humble QR codes, this doesn’t mean that people like them all that much. The barcodes are typically black and white pixelated squares that are functional but not exciting. A new Coca-Cola campaign took this as a challenge and worked to see if people would enjoy and respond to QR codes more readily if those barcodes were far more artistic in…

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Philippines, Vietnam and Brunei to create QR code payment strategy

QR code payment - Philippines, Vietnam and Brunei flags

The arrangement across the ASEAN region is partly intended to reduce dependence on the US dollar. Philippines, Vietnam and Brunei have announced that they intend to join with other significant Southeast Asian economies in a decision to create a cross-border QR code payment system that will encourage the use of their local currencies instead of having to rely on the US dollar when shopping across each others’ borders. Several other countries have launched similar strategies or have agreed to develop them. For instance, Singapore, Thailand, Indonesia and Malaysia have already…

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X platform removes pictures and links on Twitter from before December 2014

Twitter - X Cutting costs

Many are speculating that the decision was made as an attempt to try to cut costs. Almost a decade of videos, pictures and links shared on Twitter in the early 2000s are being deleted from the X platform in a move that many are speculating could be an attempt by Elon Musk to cut costs. Images and links tweeted before December 2014 are disappearing from the social media platform. That said, there are other speculations that the removal of the old posts on Twitter might not be a deliberate cost-saving…

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Google is making it easier to scan a QR code from across the room

QR code scan - Google Logo

Android devices are about to receive an update that includes automatic zoom for these barcodes. Scanning a QR code using a smartphone isn’t difficult as a concept, but when it comes to the reality of the process, it can be fussy and rather irritating. Android has been working on upgrades to make things easier and more convenient. Over the last few years, Google has added features such as building a scanner right into the camera of a phone to make it simpler to scan a QR code. Still, there are…

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NGC uses hologram QR code to boost anti-counterfeiting

QR code - Authentic

The Numismatic Guaranty Company has introduced the design as part of a new high-security program. The Numismatic Guaranty Company (NGC) has introduced a new QR code with a high-security hologram as a new component of its strategy for fighting counterfeiting and to make it safer for customers to trust in shopping for NGC-certified medals, coins and tokens. The holograms and quick response barcodes will also be combined with numerical security codes. By working the holograms, QR code and numerical security codes together, the combination becomes unique to the specific collectable…

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