Augmented reality pioneer turns a year old
Famed augmented reality developer Aurasma recently celebrated its first anniversary. The company has become a powerful force in the augmented reality and technology industries, proving to be a pioneer in terms of interactivity and entertainment. The Aurasma augmented reality platform has been a popular tool for companies in a variety of industries, ranging from retail to marketing and everything in between. The popularity of the platform continues to grow as the demand for augmented reality grows among businesses and consumers.
Aurasma boasts of 6,000 global partners
Aurasma boasts of more than 6,000 partners globally. These partners have made use of the platform for marketing and promotional campaigns, music and film projects, and publishing. Aurasma expects that it will reach 10,000 partners by the end of this year, with growth continuing for the foreseeable future. The company notes that its success is largely due to the interest surrounding augmented reality and the fact that mobile technology has finally reached a point where it can support it.
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Interactive technology continues to gain momentum around the world
Augmented reality is not a new technology, first emerging with the development of 3D technology. Though the technology is fairly old, augmented reality has seen limited uses due to hardware constraints. Because of this limited use I the past, augmented reality is often considered a fresh technology, capable of grabbing the attention of consumers who are on constant lookout for cutting edge software.
Aurasma expected to find more engagement as businesses and consumers grow more comfortable with augmented reality
Aurasma notes that its Aurasma Lite application has been downloaded more than 4 million times in over 100 countries. The success of the application has drawn a great deal of attention to the company as well as augmented reality itself. Aurasma expects that augmented reality will continue to attract the interest of businesses and consumers as these two groups gain more experience with the technology and the company’s applications.