Google rolls out augmented reality advertising for eye and lip products

Augmented reality - Tubes of lipstick shades

The search giant has announced the launch of its AR Beauty ads targeting smartphone users. Google recently announced that it has launched a new form of augmented reality advertising option for eye and lip products in the beauty industry. The AR Beauty ads are designed to let smartphone owners use a “virtual try-on” of advertised products. Though the augmented reality marketing campaigns are initially meant exclusively for eye and lip products, the intention is to expand the availability of AR Beauty ads to include other products of this nature, the…

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Tucson combines QR codes and augmented reality for cultural historical tour

QR codes - Tucson Arizona

The city is using the technology to provide entertaining information about its local history. A new Tucson community-curated exhibition is using QR codes and augmented reality to provide mobile device users with a fascinating and diverse cultural history experience. The experiences are available at a number of different locations throughout the city. Among the locations where the QR codes are located to scan and gain access to the augmented reality features include the Arizona State Museum on the campus of the University of Arizona, the Linda Ronstadt Music Hall at…

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Apple’s Vision Pro augmented and virtual reality headset is heavy

Virtual reality - Woman wearing VR headset - Apple logo

The gadget is also facing some notable challenges when it comes to using prescription lenses. Apple has been focusing on overcoming two primary challenges when it comes to its augmented and virtual reality headset, the Vision Pro. According to reports, the device weight is too high, and the gadget doesn’t work well with prescription glasses. As a result, Apple has been focusing its attention on overcoming these augmented and virtual reality headset challenges. People who have had the opportunity to test out the gadget have been among those who have…

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Walmart is looking to virtual reality games as the “future of retail”

Virtual reality - Person Shopping wearing VR headset

The company dragged its heels getting into e-commerce but intends to be a leader in VR shopping. Walmart is moving forward with virtual reality gaming environments in what it views as the “future of retail”. The retail giant shared several details regarding a number of strategies it is planning using VR. Among the details Walmart has shared includes the intention to introduce commerce capabilities into its House Flip mobile game. It has also made a commitment to virtual reality, saying that “over the next year, you’ll see us test a…

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How Virtual Art Galleries are Changing the Game for Emerging Artists

Virtual Art Galleries

In an era where technology is ceaselessly revolutionising various industries, the art world is not to be left behind. The very essence of art – how it’s created, curated, and consumed – has undergone a transformative shift in recent years. One groundbreaking development that epitomises this change is the rise of virtual art galleries. For emerging artists, these digital platforms offer unparalleled opportunities to showcase their work, connect with a global audience, and break down traditional barriers. They’re not just changing the game; they’re redefining it. Breaking Down Barriers In…

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