DC looks to generate hype for Man of Steel through the use of augmented reality
DC Entertainment, the parent company of the much-loved DC Comics, has launched an augmented reality marketing campaign to promote the new Man of Steel movie. DC has become a powerful force in the entertainment industry with the rampant success of its various superhero themed movies. Like its competitor Marvel, DC Entertainment has come across several challenges in bringing its beloved superheroes to life on the big screen. Past attempts to bring Superman to life have been met with lackluster results. Now, DC is hoping to generate hype for its upcoming movie through the use of augmented reality.
Augmented reality becoming a powerful marketing tool for the entertainment industry
Augmented reality is becoming more popular in the entertainment industry. Filmmakers are beginning to see the benefits of the technology and how it could open up new avenues of interaction with consumers. DC’s augmented reality marketing campaign is designed to do just that. The campaign will be launched this week at San Diego Comic-Con in California. Those attending the convention will be able to interact with an augmented reality banner which will feature a QR code that is linked to digital content.
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Gravity Jack tagged as key part of campaign
The augmented reality marketing campaign is made possible through Gravity Jack, a leading developer of augmented reality software. Using the browsAR applications, available for both iOS and Android mobile devices, consumers will be able to scan the code associated with the banner to experience augmented reality content. The application will allow users to share what their find on various social networks to help expose their friends to the augmented reality marketing campaign.
DC to release content through new marketing campaign
The content associated with the campaign will come in a variety of incarnations. Clips from the film, soundtrack samples and other digital content are expected to be provided through the campaign. DC Entertainment may choose to expand its use of augmented reality should its latest marketing campaign prove successful.