Augmented reality helps travelers around the airport

Copenhagen Airport AR Campaign

If you happen to be flying to Copenhagen, you might want to try out their new Augmented Reality (AR) application for Smartphone’s.  The application will help guide you through the airport terminal, making it easier to find your flight gate; it can also give you information about shops you’re around, and places in the airport to eat at.

Augmented reality isn’t exactly new, but the advancements in technology have allowed it to progress rapidly. It is basically, reality; plus enhancements. It gives a live view of the physical environment you’re in, and then augments, or enhances that reality with computer generated overlays.

It combines the real with the virtual, in real time, registered in 3D. A commonly used example of this would be what sports broadcasters’ use in football to show the first down line. When you see the yellow line on the field showing where a team’s first down spot is, that is an example of augmented reality. The game is happening in real time, but the yellow line is virtual; this is “augmenting” the image you see.

The new application being introduced will not only lesson the frustration of navigating through a large, crowded airport, but it can work as a time management tool also. Travelers will be able to utilize whatever time they have in an efficient manner. By using the app to scan stores and restaurants a person can get a quick look at what each place has to offer.

Copenhagen Airport was opened in 1925 and was one of the world’s first private airports. They intend to be releasing this new application in April or May of this year.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.