Informa study finds that augmented reality applications are gaining traction around the world
The mobile market is becoming more saturated with augmented reality applications. The demand for the applications is the key reason behind this trend. As more consumers become enamored with augmented reality technology, they are looking for more ways to make use of the technology in their lives. A new study from Informa, a global market research firm, shows that the demand for augmented reality applications is beginning to have a profound influence on the mobile technology market around the world.
Consumer demand for interactive technology leading the grows of application markets
According to the study, between 8% and 38% of the world’s population owns a smart phone or similar mobile devices, depending on the region. Informa believes that this number can jump to 60% across the planet, especially as the Asia-Pacific market begins to gain more access to mobile technology. As mobile devices become more popular, consumers are gaining more exposure to augmented reality and other interactive technologies that could provide them with entertaining experiences.
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Augmented reality applications market to be worth $3 billion by 2016
The study suggests that the augmented reality applications market for Android and iOS devices could reach $3 billion by 2016. Augmented reality developers, such as Layar and Aurasma, have provided augmented reality applications to millions of consumers with mart phones. These companies are playing a large role in the growth of the market as they are making it easier for companies and consumers to adopt augmented reality and experience the world around them in a new way.
Print and social networking show highest adoption of the apps
Informa’s study shows that the highest level of adoption in terms of augmented reality applications can be seen in the print industry. Publishers are turning to the technology as a way to capture the attention of a new generation of consumer. Behind the print industry, social networks such as Facebook and Twitter are beginning to make use of augmented reality applications.