With the growth of the use of mobile commerce, merchants are scrambling to determine whether or not it is right for their own sites; experts are recommending that the standard 4 P’s known in the marketing world be applied to answer this question.
The 4 P’s known throughout the marketing world are: product, promotion, payment, and presentation. They will allow merchants to decide whether or not mobile commerce is appropriate to their businesses and websites.
The majority of products are quite suitable for use with mobile platforms. That said, most purchases that are made through mobile commerce are done on impulse. This means that more expensive items don’t usually go very far, since users are more likely to want to do some comparison shopping and research in advance. Furthermore, there remain some concerns among mobile commerce users regarding its safety. Equally, smaller purchases such as apps and games are a terrific match.
Among the largest advantages of mobile commerce is that it allows merchants to provide consumers with real-time promotions and location-based promotions. Customers are able to obtain a discount on the products that they want, right away, when they have the right apps.
Payment is simple and direct, where the user can opt for extremely simple solutions by way of either an addition to the user’s mobile phone services bill. Soon, mobile payments will also allow customers to use mobile wallets to pay for things online, or “live” at brick-and-mortar shops.
The presentation of mobile commerce is very important because the screen size must be taken into consideration. The website should be updated with a 3-inch screen in mind. This means that a whole other version of the site must be created, or the original site will need to be rebuilt.
