The world of sports is making use of QR codes as a way to keep fans up to date on the events going on during off season. Several sports publications are also taking advantage of the codes to deliver this information to readers. As mobile devices become ever more popular, there is a growing demand for new ways in which fans can keep in touch with their favorite teams. The National Football League, in particular, is finding that the codes can meet that demand.
Despite the complications of a recent work stoppage, the 2011 NFL Draft is still scheduled to occur from April 28 through the 30th. A number of publications, such as the Asbury Park
Press, have begun offering a draft module, which is available through a mobile website, which will keep fans informed of draft preparations, contract negotiation and top draft candidates. Access to these modules is offered through the scanning of QR codes.
This is not the first time the codes have been put to use in the industry. They have been used in several stadiums throughout the country as a way for fans to order and pay for food from their seats.
QR codes seem to be becoming more popular by the day, spurred by the prevalence of smart phones and other mobile devices. The codes have proven that they are a powerful tool for marketing as well as an efficient medium for information distribution.
