A Few Handy Principles of Good Website Design You Should Consider

website design

Although the word “design” in conjunction with a website might make you think about all of the visuals and how they all work to draw in an audience, most of the success a website has comes from the actual usability and utility of the site – this is what helps keep a frustrated audience from quickly exiting your website, after all. Usability is the difference between a user spending a few minutes browsing a variety of pages on your site and abandoning their cart in a matter of moments, which…

How Should Web Design Experts Write Alt Texts to Boost Website Accessibility?

alt texts for images web designer

The first thing that design experts learn about accessibility is that images need alternative texts (alt texts). According to the Americans with Disabilities Act, every business website must get optimized for web accessibility. Alt texts are an essential part of making a website ADA compliant. The process is usually straightforward and easy to learn. But the challenging part is to determine efficient alt texts that need to be used by design experts to boost website accessibility. To understand what alt text would be appropriate, design experts need to understand the…

Mobile commerce website and apps redesigned by Toys ‘R’ Us

Toys R Us Mobile marketing

New site with a tablet focus has also been optimized and launched by the company. Toys ‘R’ Us and Babies ‘R’ Us have announced that their mobile commerce websites and apps have now been completely redesigned and that a new launch has also taken place to for optimization for tablet using consumers. The redesigned applications and sites provide consumers with a more simplified and engaging experience. The new mobile commerce apps and websites give customers the chance to browse and search for products, learn about these items, read their reviews,…

The Role of QR Codes Friendly Website Development in Digital Marketing Post the Pandemic

qr codes

The role of QR codes had subsided after their boom in 2011. Until recently, QR codes had specific business-related purposes, mostly related to eCommerce and payment getaways. However, with the COVID-19 pandemic subsiding and businesses starting to open again, QR codes are making a comeback for various business purposes. Since they do not need to be touched to operate, QR codes are starting to get repurposed for different business purposes, from looking at restaurant menus to downloading e-business cards.  As the role of QR codes increases, a web development company…

How to Boost Your Website’s Performance

wordpress site speed

A site needs to perform well for its visitors in order to perform well as a business asset. However, there’s no set recipe for good performance and every web designer will have different approaches to the matter. The approaches don’t matter (and some can get quite complex), but the result does. If a page delays a customer by just one second, it results in 11% fewer page views and a 16% decrease in customer satisfaction. This means improving your site’s functional performance has a huge impact on how well it…