QR Code Detective: Is your product tracking useful to consumers?

qr code banana ambassador fruit

Many companies are discovering that quick response codes can help to provide transparency that customers appreciate. The QR code was originally created in order to be able to improve the ability to trace individual products within factories and plants, and businesses have been discovering that this ability to track their products throughout their lifetimes is not only appealing to them, but it could also be very attractive for customers. By being able to scan a quick response code to learn about a product, a company can add considerable transparency. While…

QR Code Detective: Are you using the best scanner?

QR code detective - scanners

There are dozens, if not hundreds of quick response code scanning mobile apps available for smartphones. The mighty QR code can be found on everything from a can of peas at your local supermarket to an ad found in an in flight magazine on your way to the exotic vacation of a lifetime, and while they are designed to be quick and easy to use, your experience partly depends on your having selected the right scanner app. Regardless of whether you have an iPhone, and Android based smartphone, a BlackBerry,…

QR Code Detective: Barcodes are alive and thriving in paradise

QR Code Detective - Fairwind

Quick response codes may be something that we always see at home, but they’re with us on vacation, as well! When it comes to the QR code, the majority of people – including our investigators – most commonly associate it with product packages and ads in magazines and circulars, but this week we discovered that they can play a spectacular role in the tourist experience while traveling to an exotic getaway. A traveler vacationing on the Big Island in Hawaii can enhance the experience considerably by scanning. From the airplane…

QR Code Detective: Realtors are in the perfect position to use barcodes

QR code real estate sale

Real estate marketing is an ideal opportunity to use quick response codes to their fullest potential. Among the many industries that have been achieving the greatest benefit from the use of the QR code is real estate, simply because of the nature of what is being sold and how the word is spread to potential buyers. Mobile marketing has become a critical component of a realtor’s ability to reach prospective buyers. As is the case in retail and in any other area that uses QR code marketing, there are ways…

QR Code Detective: When don’t you want to use a barcode?

QR codes - no cancelled

Though quick response codes can be a wonderful tool, there are times when they are best unused. There is a time and a place for everything, and the QR code is certainly no exception to that rule, so while there are some ways in which these barcodes can be used to enhance a mobile marketing campaign, provide consumer education, or boost the security of a payment transaction, there are also moments in which it may be best to forgo their use. It is tempting to add quick response codes to…