In Poland, 20 percent of consumers have been scanning quick response codes through the mBank service.
The findings from a new Marketing Mobilny w Polsce 2013-2014 report has revealed that almost 20 percent of Polish people between the ages of 16 and 40 years are using QR codes as a part of their mobile banking habits.
The survey was conducted with the participation of 302 smartphone users who reside in Poland.
The mBank service was recently introduced in Poland and has become quite popular. It is based on the use of QR codes in order to allow mobile device users to be able to quickly and conveniently pay their bills and other types of invoice. In order to use this service, a customer needs only a smartphone that has a camera and the bank’s mobile app.
Scanning the QR codes automatically transmits the data that is necessary to complete the transaction.
All customers are required to do is use their smartphones, open the app, and scan the quick response codes. After that, the app automatically processes the transaction. It has made bill payments quick, efficient, and easy. Clearly, consumers agree, as 1 in 5 device users within the country are taking advantage of this service.
This is only one of a number of sectors into which QRcodes have made a name for themselves in Poland. Most Polish banks have also introduced the barcodes as a part of their apps, but a number of e- and m-commerce sites have also added these black and white squares to their checkout processes. That way, the code will appear on the screen during the last stage of the checkout process on a computer. The barcode can be scanned using a mobile device with the application, and the payment is verified and confirmed. This helps to reduce the amount of time required during checkout, but it also decreases the risk of mistakes that can occur with data that is entered manually.
QR codes have now become a part of the most popular mobile apps in Poland, including those for mobile banking and m-commerce, alike. The country has over 4 million active mobile banking users.
