Xerox employees get a lesson in quick response

The appeal of QR codes lies in its ease of use and opportunities for dynamic interaction with consumers. The codes have been around since the mid 90’s but have only recently seen elevated usage in the west. As such, many are still perplexed by the boxy black and white image. Xerox is looking to broaden their knowledge in mobile technology and marketing strategies with the coming PODi AppForum. Partnering with their sister company, XMPie, the event will teach attendees about data-driven marketing.

Those attending the event will learn how to attach ideas, images and information to a print piece through the use of QR codes. The marketing strategies taught will revolve around how to use QR codes and other mobile technology to increase effectiveness and user engagement.

XMPie will be hosting a contest at the event. The challenge will be akin to a scavenger hunt. Attendees will be in search of answers to trivia questions hidden all over the event grounds in the form of QR codes. Participants stand to win prizes like iPads and Macbooks.

Xerox will be hosting two discussion sessions. The first of which will focus on Xerox’s communication solutions and how they were used by Miami University to boost enrollment numbers in its honors program. The second will be focused on the opportunities in social media.

Those specializing in print media will learn how they can incorporate social media and networking into a multi-faceted campaign to generate profit.

Other companies will be at the PODi AppForum showcasing their interactive tools and digital packages as well.