The social network is boosting its crackdown against ads leading to spam or click-bait websites.
The largest social network is once again overhauling its ad posting strategy as the Facebook marketing algorithms crack down on click bait sites. The platform has been struggling with annoying and deceptive advertisements.
Previous attempts have thinned the use of these types of ads to a certain degree, but not enough for users.
Therefore, the Facebook marketing teams are working to boost the intensity of their efforts to place potentially spammy or click-bait ads in less prominent positions. The goal is to ensure that the more trustworthy Facebook ads will achieve the greatest exposure. This will reward the sites advertising legitimately and that provide links to sites living up to the promises in the ads. All too many ads on the platform continue to make exaggerated or deceptive claims in order to encourage users to click, only to offer something other than what was suggested.
The Facebook marketing strategy will work to downgrade the lower quality links appearing in News Feeds.
The new social media marketing effort went into effect in the middle of this week. It affects ads placed in the user’s News Feed. Facebook explained that one of the ways it will identify click-bait or spam ads is to find pages that have a low level of content when compared to their advertising. Moreover, it will also target sexually suggestive advertising and other exaggerated claims such as “Lose Weight While You Sleep Without Dieting” Or “5 Secrets to Up Your Skills in Bed.”
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Facebook advertising will also be downplaying ads that lead to websites that have full-screen ads or pop-up advertisements.
The social network is making these changes in response to the disappointment many of its users experience when clicking ads appearing in their News Feeds. Andrew Bosworth, vice president of ads and business platform at Facebook, said that users aren’t happy when they click links that don’t lead them to the promised information or offer.
“People don’t want to see this stuff,” he said when discussing Facebook Marketing in an interview. “We’re just trying to figure out how to find it and rank it further down News Feed when possible.”