When nature and technology collide

Hortycode

When one thinks of horticulture, images of QR codes may be the last thing that comes to mind. The gardening and mobile technology worlds are rarely seen mingling, but Hortycode, a company specializing in QR codes for plants, is looking to bridge the gap between the natural and technological worlds. The company is printing QR codes on a nearly indestructible, waterproof paper that can be used as signage for plants in stores, nurseries or gardens.

The codes will link to information regarding the plant they are associated with. The information will include the Latin name of the plant as well as size dimensions, bloom time and sun and soil preferences. Additionally, consumers will be able to find images of the plant through a Flickr page set up by Hortycode.

Horticulture supports an enthusiastic community. Tapping into this, Hortycode will also enable a seamless discussion platform in which members of the community can carry out conversations regarding gardening experiences and share tips with those just getting started. Hortycode hopes to take advantage of what seems to come most natural to QR codes: Engaging the community with real-time, dynamic content and interaction.

Those wishing to order codes from Hortycode can also place a special order if they cannot find the plant they are looking for.

QR codes are largely praised for their prowess in mobile marketing. Their true merit, however, seems to be the blending of two worlds that may not have come together under normal circumstances.

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