What makes a website optimized for mobile?

A standard website designed for a laptop or desktop computer has become a common site that most people can recognize. However, many website owners are now discovering that their sites need to be optimized for mobile if they wish to take advantage of that market, and they are wondering what is involved in making those changes.

The primary issues involved are that mobile devices are less powerful, have slower internet connections, and have a smaller screen than standard PCs. This means that the layout of the website will need to be changed in order to cater to those differences and to make sure that the site will be displayed in a way that will be simple to read on a small screen device.

Most mobile devices use WAP browsers, with limit function due to screen size, apps, and the acceptable programming, as well as the quantity of downloadable data that will be displayed at the same time.

Individuals who will be using their mobile device to access a website need it to load quickly and display its content in a way that they can navigate easily and read rapidly.

Some of the most common tips for optimizing a mobile website include:

• Making the file size of the homepage as small as possible to shrink load time.

• Limit or eliminate the use of Frames, Flash, pop-ups and Javascript, as only a couple of Android smartphones currently have the capability of supporting them.

• Limit keyphrase use to 2 to 3 words for search engine optimization (SEO) as mobile searchers use queries with as few words as possible.

• Format phone numbers so that they can be dialed with one touch.