Stellar Blue Web Design LLC, an Internet marketing agency, will begin helping clients establish their corporate identity by using QR codes. Stellar Blue believes that the growing number of people using smart phones and other mobile devices, as well as the rapid rate of development of technology supporting barcodes, incorporating QR codes in the branding process is vital. The codes will help bridge the gap in communication between businesses and consumers.
The company will begin developing QR codes that can be used for print, video, and other Internet marketing campaigns. The codes will allow clients to seamlessly integrate their online content with their print campaigns.
“QR codes only further elaborate on how a custom website truly is the hub of all marketing,” says Amanda Betts, marketing director for Stellar Blue. The performance of the codes can be easily tracked through analytics platforms provided by Stellar Blue. Companies will be able to make adjustments to their codes at any given moment, should they want to tweak their campaign at all. “These become highly effective tools of assessing ROI,” adds Betts.
Stellar Blue is offering its clients customized QR codes that can be made to link to web addresses or a company’s social media page. When scanned by a smart phone, the codes will display mobile-optimized content for consumers to browse at their leisure. The codes also enable companies to offer exclusive deals to customers that scan them.
Businesses are often on the lookout for the next technological advance that will give them an edge over competitors. With their ability to directly connect businesses with their customers, QR codes seem to be just that.
